Is there a link between science and creativity? Can that link impact marketing and human emotion? Making successful data-driven connections is both an art as well as a science. Part craft and part instinct, &THEN explores the relationship of where art, science and humanity collide. Hundreds of speakers from major brands, leading agencies, and innovative services will tell you how to find that sweet spot of what you know about a customer and what you think your customer wants all while asking your audience to keep your message top of mind. &THEN’s speakers will explore the science of creativity and how marketers can benefit from exploring data-based creative solutions. Learn new things. Be inspired. Get motivated. Read more here
2016 DMA &Then
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