Author Archives: BEBdata

BK Marketing Tips – Personalize Your Message


When marketing to individuals who are discharging from bankruptcy, it is important to approach the communication with sensitivity, empathy, and a focus on providing valuable solutions

Tailor your communication to address the specific needs and concerns of individuals who have recently gone through bankruptcy. Personalized messaging can resonate more effectively and demonstrate understanding of their situation

BK Marketing Tips – Focus On Rebuilding


When marketing to individuals who are discharging from bankruptcy, it is important to approach the communication with sensitivity, empathy, and a focus on providing valuable solutions.

Highlight products or services that can help individuals rebuild their credit score, such as secured credit cards, credit monitoring services, or credit-building loans.

VDT – Vehicle Digital Twin Defined

A vehicle digital twin is a virtual replica of a vehicle, enabling analysis, monitoring, and diagnosis without the limitations of real-world testing. These digital twins can encompass data on vehicle operations, maintenance, and repairs, as well as represent individual components and manufacturing processes.

Digital twins offer numerous benefits to automotive companies, including:

Visualization: They facilitate the visualization and analysis of products and processes, enhancing decision-making and problem-solving.

Real-time Monitoring: Digital twins enable real-time performance monitoring of vehicles and production processes, allowing companies to identify and address issues proactively.

Predictive Maintenance: They assist in predicting maintenance needs, helping to prevent unexpected breakdowns and ensuring efficient operations.

Software Development: Digital twins are instrumental in developing software for autonomous vehicles, allowing testing and refinement before deployment on the road.

Crash Testing: They provide a platform for simulating crash tests in a virtual environment, enhancing safety evaluations without physical prototypes.

Over-the-Air Software Updates: Digital twins support continuous testing and validation of software updates, ensuring seamless delivery and integration through over-the-air updates.

By leveraging digital twin technology, automotive companies can optimize their operations, enhance product quality, and improve overall efficiency.

BK Marketing Tips – Offer Educational Content


When marketing to individuals who are discharging from bankruptcy, it is important to approach the communication with sensitivity, empathy, and a focus on providing valuable solutions.

Offer educational content: Provide resources and information on rebuilding credit, managing finances post-bankruptcy, and making sound financial decisions. This can help establish trust and position your brand as a helpful resource.

WHAT IS CX MARKETING?

CX Marketing is a customer experience (CX) strategy.  It is a company’s plan to ensure that customers have positive interactions with the business at every point of their journey. It’s a holistic approach that involves all departments, not just those that are traditionally considered customer-facing. The goal of a CX strategy is to define the company’s CX goals and create long-term plans to help employees meet or exceed customer expectations.

Bankruptcies Rise for 19th Month

The trend of rising bankruptcy filings continues, with Epiq Bankruptcy reporting a 22% year-over-year increase in total filings in February. This marks 19 consecutive months of growth in both individual and commercial bankruptcies. Epiq predicts this momentum will continue, as filings move towards pre-pandemic levels. Individual bankruptcy filings saw a 21% increase, with substantial growth in Chapter 7 and Chapter 13 filings. Commercial Chapter 11 filings skyrocketed by 118% in February. Bankruptcy remains a vital option for individuals and businesses seeking financial relief in the current economic climate. The American Bankruptcy Institute stresses the importance of maintaining access to this resource, particularly for small businesses. Sequentially, total bankruptcies and consumer filings increased over January’s numbers. Epiq and ABI continue to provide up-to-date bankruptcy data for analysis and reporting.