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Vehicle Subscription Model Defined

According to Deloitte’s 2024 Global Automotive Consumer Study, economic uncertainty has driven young people aged 18–34 across the globe to show a growing preference for vehicle subscription models over traditional car ownership. This trend is particularly prominent in India (67% of respondents), China (48%), and the United States (28%). Those interested in subscription plans cited the desire for a predictable cost structure, reliable vehicle availability, and overall convenience.

A vehicle subscription model is a relatively new way of using and accessing vehicles that provides an alternative to traditional car ownership or leasing. Some of the features include:

  • Subscribers can often switch between different types of vehicles based on their needs (e.g., a sedan for daily commuting, an SUV for a weekend trip, etc.).
  • The subscription fee typically includes various costs associated with car ownership, such as insurance, maintenance, repairs, and roadside assistance. This eliminates many of the unpredictable costs tied to owning or leasing a vehicle.
  • Unlike traditional leases or financing plans, vehicle subscriptions usually offer shorter commitment periods (monthly or quarterly). This can be appealing for individuals who prefer not to be tied down to a long-term contract.
  • Many vehicle subscription services offer a streamlined, digital-first experience. The process of subscribing, switching vehicles, and managing the subscription is often handled through an app or online portal.
  • Subscribers can choose from a wide range of vehicles within the subscription plan. This can be particularly advantageous for people who like driving different types of cars or who want to try out a vehicle before committing to a traditional purchase or lease.
  • The subscription service provider handles all administrative tasks like registration, insurance, and maintenance, allowing subscribers to focus purely on driving.

Vehicle subscription models are offered by various entities, including traditional automakers, rental car companies, and startups that specialize in this service. Examples of such services include Care by Volvo, Porsche Drive, and programs from rental companies like Enterprise and Hertz.

This model can be particularly attractive to urban dwellers, people who frequently relocate, or anyone looking for maximum convenience and flexibility in their vehicle usage. However, it’s important for potential subscribers to carefully review the terms and conditions, as the inclusions and exclusions can vary significantly between providers.

Across all age groups, the trend towards online vehicle sales and research is accelerating. Automotive research firm IMARC reported that online car sales in the United States reached 326billion in 2023, with projections expecting to grow to754.2 billion by 2032, reflecting a compound annual growth rate (CAGR) of 9.6% from 2024 to 2032. Additionally, Cox Automotive’s 2022 Car Buyer Journey Study revealed that 80% of respondents were open to purchasing a car entirely online, an increase from 76% in 2020.

Rise of the Software-Defined Vehicle (SDV)

The pivotal role of software in modern vehicles has introduced a new term to the automotive lexicon: the software-defined vehicle (SDV), often referred to as a “computer on wheels.” An SDV is a vehicle where software heavily influences numerous aspects of its performance, operations, and features, including driver assistance systems, safety functionalities, infotainment, and more.

Surge in Electric Vehicle Demand in 2024

In 2023, the demand for electric vehicles (EVs) saw a slowdown, primarily due to high interest rates and increased EV prices, which were exacerbated by inventory shortages stemming from supply chain issues like computer chip shortages. However, 2024 marks a turning point in this trend. According to Kelley Blue Book, nearly 600,000 EVs were sold in the United States in the first half of 2024, representing a 7.3% increase compared to the first half of 2023.

Shift to Online Automotive Purchases Accelerates

In the post-COVID landscape, the automotive industry has seen a new wave of buyers—individuals who previously relied on public transport and now seek car ownership. These buyers are often younger and more inclined to use online resources for their research. Millennials, in particular, employ more online sources during the car buying phase than the average buyer.

This trend isn’t isolated. An impressive 88% of potential car buyers now conduct their research online. Digital channels boost purchase confidence by making it easier to compare options and access detailed information about each model.

However, this shift doesn’t mean the end of brick-and-mortar dealerships. In fact, 79% of car buyers still prefer to shop in person.

CBRA REMAINS STUCK

As we approach 2025, the Consumer Bankruptcy Reform Act (CBRA) stands as a crucial legislative proposal aimed at overhauling U.S. bankruptcy laws. Introduced by Senator Elizabeth Warren and Representative Jerrold Nadler in December 2020.  It seeks to consolidate Chapters 7 and 13 into a new, streamlined Chapter 10. This proposed change aims to simplify the bankruptcy filing process, making it more accessible for individuals.

The CBRA also addresses issues within the current bankruptcy system, such as discharging of student loan debt. At present, federal student loans are not dischargeable in bankruptcy, despite existing loan forgiveness programs. The act would provide substantial financial relief to debtors, especially younger Americans burdened by educational loans.

Despite its introduction and support from key figures, the CBRA has encountered obstacles during the legislative process. Although it has been reintroduced in subsequent Congressional sessions, recent updates do not suggest a swift adoption. Shifting political dynamics and broader economic changes since 2020 contribute to the uncertainty surrounding its future.

Highlights of The Fresh Start Program for Federal Student Loans

The “Fresh Start” program for federal student loans is an initiative designed to help borrowers who are in default on their federal student loans regain good standing and access repayment options, including income-driven repayment plans. This program is part of ongoing efforts to provide relief and support to student loan borrowers and is designed to address the challenges faced by those who have fallen behind on their loans.

Key Features of the Fresh Start Program:
Reinstating Borrowers into Good Standing:

Borrowers in default can be restored to good standing, removing the negative impact of the default from their credit reports and granting them access to federal repayment plans and benefits.
Income-Driven Repayment Plans:

Once reinstated, borrowers can enroll in income-driven repayment (IDR) plans, which base monthly payments on a percentage of their discretionary income, making payments more manageable.
Restoration of Federal Benefits:

Borrowers who are brought back into good standing can regain eligibility for federal student aid, including grants and loans, which may be crucial for completing their education.
Stopping Collection Activities:

The program aims to halt collection activities, such as wage garnishment, tax refund interception, and Social Security benefit offset, which can significantly impact a borrower’s financial stability.
Credit Repair:

By removing the default status, the Fresh Start program helps improve borrowers’ credit scores, which can open up opportunities for better financial products and lower interest rates on future credit.
Automatic Enrollment or Simplified Process:

The program may offer automatic enrollment or a simplified process for eligible borrowers to take advantage of the benefits without navigating a complex application process.
How Borrowers Can Benefit:
Proactive Outreach: Borrowers should check with their loan servicers or the U.S. Department of Education for information on eligibility and to take necessary steps to participate in the Fresh Start program.
Stay Informed: Keeping up with announcements from the Department of Education and contacting loan servicers to understand available options is crucial.
Implementation and Availability:
Timelines and Procedures: Specific timelines and procedures for the Fresh Start program may be outlined by the Department of Education. Borrowers should stay updated on these details to ensure they can take full advantage of the opportunity.
The Fresh Start program represents a significant effort by the federal government to provide meaningful relief to student loan borrowers, especially those struggling with the burdens of default. It reflects broader efforts to make the repayment system

Why Consumer BK is Rising.

Several factors may contribute to the increase in bankruptcy filings observed in 2024:

  1. Economic Downturn: A slowing economy, or a recession, can lead to higher rates of unemployment and reduced consumer spending, pushing more individuals and businesses into financial distress.

  2. Inflation and Rising Costs: Higher living costs, including essentials like food, housing, and healthcare, can strain personal finances and increase debt burdens.

  3. Credit and Debt Accumulation: Increased borrowing and higher levels of consumer debt can make it more difficult for individuals to manage payments, leading to more defaults and subsequent bankruptcy filings.

  4. Interest Rate Hikes: Rising interest rates can increase the cost of borrowing, making it harder for people to service their existing debt.

  5. Healthcare Costs: Medical expenses continue to be a significant factor pushing individuals into bankruptcy, especially without adequate insurance coverage.

  6. Pandemic Aftereffects: The economic impact of COVID-19 may still be affecting some individuals and businesses, contributing to financial instability.

  7. End of Government Assistance Programs: The tapering off or ending of government assistance programs provided during the pandemic could lead to increased financial hardships for some.

  8. Business Failures: Economic challenges can lead to more business closures, affecting employees and entrepreneurs who may then file for personal bankruptcy.

  9. Housing Market Issues: Fluctuations in the housing market, including rising mortgage rates, can lead to more foreclosures and bankruptcy filings.

Understanding the specific reasons behind the trend often requires deeper analysis of economic conditions, policy changes, and consumer behavior during the period in question.

CONSUMER BK UP 15.3%


According to statistics released by the Administrative Office of the U.S. Courts, annual bankruptcy filings reached 486,613 for the year ending June 2024, up from 418,724 in the previous year.

Business-related filings saw a significant increase of 40.3%, rising from 15,724 to 22,060 as of June 30, 2024. Non-business bankruptcy filings also increased, going up by 15.3% to 464,553 compared to 403,000 in the prior year.

Bankruptcy totals are reported quarterly. Over the past decade, total filings steadily decreased from a peak of nearly 1.6 million in September 2010 to a low of 380,634 in June 2022. However, filings have been on the rise each quarter since then, although they remain well below historic highs.

From US Courts-July 2024

BK Marketing Tips -Utilize Targeted Tarketing Channels

By approaching the marketing process with empathy, understanding, and a focus on providing valuable solutions, you can effectively engage with individuals who are discharging from bankruptcy and help them on their journey towards financial recovery.

Use targeted advertising and marketing channels to reach individuals who are in the process of discharging from bankruptcy, such as online forums, support groups, or financial counseling services.

 

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