Whenever a digital ad is pushed to your phone or other mobile device, the advertiser uses a unique Advertising Device ID (Ad ID). It is the industry standard for all commercial ads airing in the US.
GeoFraming captures the Unique Ad ID of mobile devices present at a specific location using latitude and longitude data, then maps it to the home. Let that sink in for a minute.
Third party data providers are supplying anonymous unique AD ID data for devices that have been present in specified locations for marketing companies to target. Data is obtained in as little as 72-hours (soon to be within 24-hours) after a device was in the targeted location, such as a shopping mall on Black Friday or a car dealership. This allows for timely data without personal security or privacy hurdles associated with real-time location data.
Data derived from GeoFraming will not include names, email addresses, or report the specific matching of devices to the household. It will provide you with a list of addresses from the devices present at your GeoFramed Event or locations. From there you can overlay information from a consumer database by matching the address to create a profile of the audience that includes names, estimated incomes or any other demographic available.
Not only are advertisers using the cutting edge technology to help define their audience; they are also using it to see who is shopping at their competitors location. Imagine the jeweler who can identify the couple that visited their engagement ring sale from the week before, and be able to determine that the same couple visited other jewelers as well. This would signify a couple that is intending to buy and very soon. That is a hot lead.
Collection of Ad IDs and location data is, of course, limited based on users that have opted-in or have the appropriate settings running on their apps.
Don’t confuse GeoFraming with other GEOMining; check out these other jaw-dropping products used today:
Geo-Fencing
Drawing a virtual fence around an area or location and showing your ad, to people inside that “fence.”
Geo-Retargeting
Following people AFTER they leave the geo-fenced location and continuing to show them your ads.
Geo-Retargeting Lookalike
Following people AFTER they leave the geo-fenced location and continuing to show them your ads as well as showing their neighbors your ads.
Geo-Framing
To go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now through the Household IP technology on all devices.

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