In the post-COVID landscape, the automotive industry has seen a new wave of buyers—individuals who previously relied on public transport and now seek car ownership. These buyers are often younger and more inclined to use online resources for their research. Millennials, in particular, employ more online sources during the car buying phase than the average buyer.

This trend isn’t isolated. An impressive 88% of potential car buyers now conduct their research online. Digital channels boost purchase confidence by making it easier to compare options and access detailed information about each model.

However, this shift doesn’t mean the end of brick-and-mortar dealerships. In fact, 79% of car buyers still prefer to shop in person.