According to the 2019 Global Automotive Consumer Study conducted by Deloitte, consumer interest in self-driving vehicles lags the pace of investment in advanced vehicle technology.  In this study, they examine consumer interest in advanced automotive technologies, including autonomous vehicles, and compare and contrast automotive consumer trends in markets worldwide.

In the United States, 50 percent of survey respondents do not believe Autonomous Vehicles – AVs will be safe—nearly the same as last year’s 47 percent but drastically different from 2017, when 74 percent voiced safety concerns. Consumer confidence in AV safety also plateaued in China, Japan, South Korea, India, and Germany.