Car Buyers -Mobile vs Desktop

According to new statistics provided by Facebook, 48% of mobile first auto buyers are Millennials.  43% of desktop first auto buyers are Baby Boomers.

Mobile first buyers have some additional interesting stats:

  • 44% plan to purchase an automobile in less than 90-days
  • 50% shop during the day
  • 24% request quotes online
  • 76% know the exact car they want to buy before walking into the dealership

Mobile buyers are growing in numbers every day.  Savvy brands have developed brand apps allowing buyers to customize their shopping, leveraging smartphone features like 360-degree views. Last year, Chevrolet launched the immersive app for the Camaro that garnered 62,000 downloads in just a couple of months.

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