Millennials to become the most influential demographic

Millenials are the largest generation (75.4 million) & are poised to become the most influential car buying demographicCheck out this great article by DealerTrack

Ready or not, the reality is that Millennials are impacting every aspect of the auto industry, from staffing strategies and pay structures, to sales, marketing and even brand positioning. Millennials are even beginning to influence the type of vehicles manufactured and marketed   read more…


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