With the help of AI, dealerships can analyze customer preferences, behaviors, and online interactions to create messages that truly resonate with each customer’s unique interests and needs. This could involve offering special discounts on a preferred car model or suggesting related accessories that complement their purchase. By using personalized marketing, dealerships are fostering a deeper connection with their customers, resulting in happier buyers and more successful marketing efforts. If you want to learn more about how AI is revolutionizing personalized marketing.