Women and the Automotive Market

For the first time in history, there are more women licensed to drive than men.
women and the automotive market

  • Women control more than $13 trillion in personal wealth today, as compared to $6.5 trillion in 1995.
  • 50+ year old women are the healthiest, wealthiest and most active generation of women in our U.S. history.
  • Nearly 80% of women use the Internet for research before making a purchase.
  • Women buy 65% of all new tires (*based on a study conducted by Cooper Tires).
  • Women buy 65% of new car purchases.
  • Women buy 45% of light trucks and SUV purchases.

From “2013 Heel & Wheel event trends” article from the Houston Chronicle.

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