Automakers must invest in upgrades to the digital platforms within new cars. Earlier this year, BMW introduced a wireless service for some of its models. Just like regular software updates, the new service keeps the operating system up-to-date with the latest version.

This new service includes an intelligent personal assistant that can be expanded automatically and OTA (Over The Air).

Some other manufacturers also offer wireless OTA software updates that include Tesla, Audi, Volvo, and Ford. Most have updates that are focused on non-critical infotainment features or offed new applications and functions for the infotainment system.