Author Archives: BEBdata

PRC Approves 2nd Postage Rate Hike of 2021

On July 19th the PRC (The Postal Rate Commission) ruled that the Postal Service’s unprecedented price adjustment request for Market Dominant products was consistent with applicable laws and approved the increase to take effect August 29, 2021.

Click on the items below to see rate comparison charts or download a handy BEBdata Postal Rate Guide:

NONPROFIT POSTAL RATE COMPARISON

MARKETING MAIL COMPARISON CHART

BEB 2021-08 FIRST CLASS RATE COMPARISON CHART

2021-08-29 POSTAL RATE CARD

Q1 Car Sales Up 8%

Consumers snapped up new autos at pre-pandemic rates in the first quarter of 2021 by more than 8%.

The gain was powered by higher demand in anticipation of a return to offices and everyday travel as vaccination rates exceeded one-quarter of the population. Also, fear of lower supplies of cars because of chip shortages has left consumers scrambling for any car that they can get, which means accepting less-than-optimal colors, features and even swapping to a different model entirely if needed.

The projected sales acceleration is part of a trend that began soon after factories reopened last summer and has persisted in the months since then. This year’s gains come from retail buyers, whose purchases soared 20% compared with a year ago — a period that largely predated the onset of shelter-in-place orders. Retail deliveries are forecast to have reached 3.16 million vehicles in the quarter, the second-highest total ever.

Buying a Car Online

92% of people buying cars today already research online. This year we saw a complete online  car buying journey emerge including purchase and delivery. People want online car buying.

Prior to the pandemic, only a few dealerships had online capabilities to execute a full online experience. While the purchase journey itself was happening online, the purchase remained  offline. Since COVID-19, at-home test drives and vehicle delivery were tied as the number 1 alternative to visiting a car dealership for shoppers.

At a time when social restrictions related to the pandemic are impacting consumer behavior, developing strategies for how to meet consumer demand for online buying and at-home delivery can make a large impact: 18% of auto shoppers would buy a vehicle sooner if they could purchase the vehicle they wanted without going to a dealership.