2015 was a year of tremendous change at BEB. As many of you already know, my father and former President Emeritus Robert “Bob” Royall passed away in November. We are a family owned business. My brother Ro (Executive Vice President) and I had the pleasure of running the operation alongside my father for over 20 years. His passing has had a profound and lasting impact on all of us, and his legacy remains strong. Thank you to everyone that reached out to us regarding our loss. We are deeply moved by the outpouring of condolences, and appreciated hearing so many stories about how my father touched so many lives. As we sustain the solid foundation of the company he cultivated, we face the coming year with confidence and clear direction. He is deeply missed.
Our business continued to transform during 2015. Existing clients required a deeper, more comprehensive relationship and demanded broader service offerings to meet their needs. Data acquisition and mining increased over the past year, as did our digital fronts including, website design, email marketing and social media services. We saw a steady growth in printing (digital, offset and large format), and direct mail climbed doubled digits as our clients continue to see the value of direct mail marketing.
Based on the current political and economic climate, we anticipate the coming year to be a challenge on many levels. We believe that marketing dollars will be scrutinized, campaigns will be more closely monitored, and higher returns expected. As a result, our goal for 2016 is to continue expansion of our service offerings while strengthening our core competency as a marketing production company. Because we believe that companies will expect more from fewer people, the need for a partnership with our clientele is more valuable than ever. We will continue to be extremely agile and promise to develop stronger connections with you, our valued clients and partners.
This marks our 4th year of the annual “Year in Review” edition of The Bureau. In this issue, we’ll introduce you to our newest Business Development Manager, Kathy N. Hall, formerly with the United Postal Service, we’ll reveal some new service offerings and review highlights from the past year. We included updates on postal rate increases, and changing marketing patterns within the social media world as well as information on our upcoming Marketing for Small Business Seminar Series- The Basics (blogging, social media, email marketing and SEO) that started in February. In April we offer three new intermediate classes that focus on social media for business on Twitter, LinkedIn and Facebook.
We hope your 2016 is a great year, and thank you for your business and partnership.
Today we were presented with a Winner of Distinction statue as recognition of our company’s commitment to quality in the workplace and superior service to the community and businesses served. Less than .2% of companies in the Houston area are honored with this prestigious award!
Judges base their decision on 10 factors surrounding each business which include changes within an industry and how the company has adapted to those changes, how the organization stays on top of the latest processes, technology and trends, and how the business has contributed to the betterment of their industry.
Competition was fierce and over 1,000 people were in attendance of the sold out, main event held on May 13, 215 at the Bayou City Event Center. We are honored to have received such a prestigious award
Congratulations to our Joy Z for receiving the Helsley Award for Lifetime Achievement by Epicomm SW this weekend. This award has very special meaning to us as it was bestowed upon our President & CEO Ron Royall last year. Our founder, Bob Royall received the award in 1994! The award can only be won once and the winner is chosen by all previous recipients.
Congratulations to Joy Zehrbach, Vice President, Business Extension Bureau!
Everybody is back from a great show in San Francisco, CA. NADA (National Auto Dealers Association) 2015 was fantastic and it was great to see so many of our valued clients in one place. Thanks to everyone that made this year’s NADA 2015 one of the best yet!
Don’t forget that NADA is moving the convention date in 2016, breaking from the traditional January/February timeframe. The 2016 NADA Convention will be held in Las Vegas, Nevada from March 31 – April 3rd. Hope to see you there!
The Association of Marketing Service Providers, Southwest Chapter presented it’s lifetime achievement honor, The Helsley Family Award, to Ron Royall, President and CEO of BEB-Business Extension Bureau.
The presentation was made at the association’s 2014 annual convention in April. Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry. It can only be won once, and past recipients select each new winner. Royall is a second-generation Helsley Family Award recipient as his father, Robert “Bob” Royall, founder of BEB-Texas, was presented the honor in 2001.
BEB is a family owned, marketing production company, founded in 1949 and located in the museum district of Houston, Texas. Ron Royall earned his degree in accounting and finance from Texas A&M in 1984 and started his career as a tax accountant with Arthur Andersen, the largest accounting firm in the world at the time.
Returning to the family business to help with a transitional period in 1991, Royall grew the business by upgrading the company’s computer system, expanding service offerings and constructing the financial arm of the creation of BEBdata. BEBdata is one of the largest consumer bankruptcy data compilers in the U.S. today.
Bob Royall, turned over the reins as CEO to his son, Ron, in 2007 to lead the company and face the challenges surrounding the recession. Under the second-generation Royall, the company has grown. Revenues increased by 15%, expanding service offerings now include strategic marketing plans, analytics, and full service printing which includes offset, digital, and wide-format. A leader in social marketing media, BEB has received multiple awards for their social media, video marketing, and direct mail campaigns.
Most read blog (to date) is the Fairness for Struggling Students Act (posted on April 24). Coming in at a close second is the blog on our recent Graphic Excellence Award win, posted on March 15. Rounding out the top three most popular posts is our Ro Royall at the Houston Zoo Partners Summit.
Some other interesting stats include:
- Our top two most visited webpages are the Home Page and Resource Center!
- Of outside links directing people to our website:
* 21.7% come from our sister company’s wesbite bebtexas.com
* 11.7% come from Twitter
* 5% come from LinkedIn
* 2.1 % from the QR codes on our 2013 Calendar landing pages